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Research papers

Towards a new view of evaluation

Determining 'quality' in media research often assigns much influence to survey response rates. Increasing scientific evidence suggests a more sophisticated viewpoint about survey quality is needed.An alternative framework for evaluating the quality...

Catalogue: WM3 2007
Authors: Ed Cohen, Ricardo Gomez-Insausti, Robert Groves
Company: Nielsen
June 3, 2007
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Citation

Cohen, Gomez-Insausti and Groves (2007a, June 03). Towards a new view of evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-a-new-view-of-evaluation